Marketing Consultancy

<body bottommargin=0 leftmargin=0 marginheight=0 marginwidth=0 rightmargin=0> <h2>Marketing in the modern Business Environment.</h2><h3> <P><a href="../content/home.html" title="Back to the Home Page" target="main">Home</a> <h3>ITM is the trading name of <a href="../content/cv.html" title="More about Mike Gerrish">Mike Gerrish</a>. Mike is an independent consultant in both Marketing and Web Technologies. <P><a href="../content/marketing.html" title="So, what is marketing?">Marketing</a> <h3>Some think marketing it is advertising or product brochures while others, a sneak attack on an unsuspecting public. You will have heard phrases like 'Marketing Gimmicks' and in general, marketing receives a bad press. This is not only unfortunate, because marketing has nothing to do with trickery, but unfair because the essence of marketing is value. <P><a href="../content/corp1.html" title="How marketing can help your business?">Business for Profit</a> <h3>All business will cycle. When times are good and business is increasing there will be a resource problem, manpower, finance or materials and when business is decreasing the problems are just the same. When business is stable you need to worry about which way it will go next. <P><a href="../content/home1.html" title="Is your website working for you?">The Challenge of the World-wide Web</a> <h3>The world-wide web is a wide area network (WAN) of interconnected computers that span the Earth. Websites are Hosted by one of these computers so that anyone with an Internet connection can access them. <P><a href="../content/webput1.html" title="Modern Website Technologies" target="main">Modern Web Technology</a> <h3>The virtual world is full of jargon that often appears purposeful in its ability to confuse. In reality, it’s just like any other industry where terminology is used to communicate concepts in as short a form as possible. So like any other language, you simply need to learn the words and what they mean. <P><a href="../content/network.html" title="Corporate Networks & Workgroups" target="main">Computer Networks</a> <h3>The <a href="../frames/hoframe.html" title="What is the Internet?" target="main">Internet</a> is simply an network if interconnected computers. Computers have become an integral part of the working lives of millions of people as companies strive for the efficiency they can bring to a business. Corporate Local Area Networks (LAN), like the internet (WAN) are simply a number of individual computers connected together to form a system for multiple users. Today, such systems can be provided at reatively low cost. <P><a href="../content/cv.html" title="About Mike Gerrish">Mike Gerrish - Marketing Consultant</a> <h3>Mike has spent his career aquiring business skills that make him a highly qualified and experienced professional. He now operates as an independent self employed consultant. </body>