So, What is Marketing?

 
Some think it is advertising or product brochures while others, a sneak attack on an unsuspecting public. You will have heard phrases like 'Marketing Gimmicks' and in general, marketing receives a bad press. This is not only unfortunate, because marketing has nothing to do with trickery, but unfair because the essence of marketing is value.

The goal of marketing is long-term satisfaction not short-term deception. All successful companies rely on customers returning to re-purchase goods and services. This theme is supported by responsible marketers.

 
'Because the purpose of business is to create and keep customers, it only has two central functions - marketing and innovation. The basic function of marketing is to attract and retain customers at a profit.' Peter Drucker.

 
This theme connects the concept of profit with a customer orientation as the ethos for achieving it.